Milk Makeup x Awake NY Collab On NYC Beauty Drop

Aug 10, 2023

Two cultural forces, Milk Makeup and fashion brand Awake NY have linked up to bring out the ultimate drop encompassed of three personal care essentials everyone should have on them — but especially those who brave the streets of New York City.

Inspired by Awake NY’s founder Angelo Baque‘s NYC upbringing, the collab was built on the spirit of maximum utility and self-care. The “NYC Summer Survival Kit” Baque calls it features a hand cream, body butter and lip balm. Each has 90% natural, seriously skin-loving ingredients to elevate these bodega-esque basics. “New York is synonymous with both Awake NY and Milk Makeup. Angelo and I both have a shared love for New York City,” says Milk Makeup’s cofounder Madzack Rassi. “The products we chose are NYC essentials, something people need and use daily. We have all endured so much over the past few years, which is why we wanted to celebrate health and wellness in our city with our people.”

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In true New Yorker fashion, Awake NY offers limited-edition merch such as the cult fave lanyards and utility bags — to keep all of your essential swag in. The Milk Makeup x Awake NY “The Works” Set is priced at $98 USD and features the utility bag, lanyard, lip balm, body butter and hand cream, while the Milk Makeup x Awake NY “The Basics” Set is priced at $68 USD and comes with the lip balm, body butter and hand cream.

The limited edition drop can be purchased as a set or individually, with prices ranging from $15 USD to $30 USD. Fans can get the New York-centric swag via Milk Makeup and Awake NY’s website and in-store.