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Europe Lip Care Products Market Increasing Demand, Growth Analysis and Outlook 2023
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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.
Bonus points if they say, "Omg, I've wanted this ever since I saw it on Tiktok" after opening your amazing gift.
BuzzFeed Staff
And see one TikTok-er talk about how great it is here!
Promising review: "I bought this product after seeing it on TikTok, and I can say that it lives up to the hype. I have used it overnight and before my makeup, and it works great either way. It makes my lips feel so soft and hydrated." —annadova
Get it from Amazon or Sephora for $24 (available in six scents).
Promising review: "I saw one of these in action at a friends house like five years ago and thought it was just a made up memory because making ice cream out of solely frozen fruit seems wild. But when I saw a TikTok about it, I immediately went to Amazon and bought it. This was the BEST decision of my life. I cannot believe still how amazing this thing is! It makes the creamiest, best-tasting fruit ice cream ever. It’s easy to take apart and clean, and super easy to use." —DMCKAY
Get it from Amazon for $39.45+ (available in six colors).
See it in action on TikTok here.
Promising review: "Our four sons grew up building and playing with Legos, and I’ve bought countless Lego kits in more recent years as gifts for our grandsons who also simply adore building Lego creations. Now, I, in my mid 60s, know why! I came across the 'adult' botanical sets, bought the orchid for myself, and immediately discovered just how relaxing and enjoyable building a set can be. The completed orchid is truly beautiful. Lots of compliments on it. I bought this set next and I have to say, I think I enjoyed constructing the bouquet even a bit more, simply due to the variety of the flowers and colors. The finished bouquet is sooo cheerful and…gorgeous! Plastic! Lego! And, yes, gorgeous! New hobby! Bonus; my grandsons think it’s pretty neat that Nana now loves building Lego, too!" —Carol
Get it from Amazon for $47.99.
I've been using a similar one for years, and I still swear by it. It's so much cheaper than buying microwave popcorn all the time. It's super easy to use and makes delicious popcorn in minutes. Plus, it's collapsible, so it won't take up a lot of room in your cabinet. You *can* use it as its own bowl, but it's usually pretty hot after coming out of the microwave, so I usually just transfer to another bowl so I don't have to wait for it to cool.
Promising reviews: "I saw this in TikTok, and yep, it was well worth it." —melissa
"Absolutely amazing! I am throwing out my old popcorn maker because there is no need for it anymore. I cannot believe how easy it was to make perfect popcorn and use the same bowl to eat it out of. I've already told all of my friends to buy this!" —Cindy Suy
Get it from Amazon for $15.99 (clip the coupon on the product page to get 10% off this price; available in 20 colors).
Promising review: "I saw this blanket on TikTok, and I have to say I absolutely love it. I washed it several times now, and it’s maintained its elasticity and softness after each wash. It’s warm enough but not too hot for a throw. Absolutely recommend this blanket!" —Amy
Get it from Amazon for $28.99+ (clip the coupon on the product page to get 10% off this price; available in 15 styles and three sizes).
Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.
Check out a TikTok of the BYO Blush in action.
BuzzFeed Shopping writer Emma Lord says: "I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day."
Get it from Amazon for $35.99 or Youthforia for $36.
Check out a TikTok of the self-stirring mug in action.
Promising review: "I'm a huge fan of coffee and I need it in daily life. Absolutely loving this new cup! Easy and quick to mix your coffee and milk, pretty handy! Cleaning the cup couldn't be easier with the self stirring function, just put a little dab of soap, fill the mug half way with water, turn it on and let it do its own thing." —Lina
Get it from Amazon for $28.99 (available in five colors).
BuzzFeed Shopping writer Emma Lord says: "As you can see from the above GIF, I bought these for myself, and I love them to pieces. TBH, I use them as decor every bit as much as I use them to eat. Sometimes I just keep them in my work area to light them up during the day to feel fancy. They toggle back and forth between a bunch of different colors, like red, blue, yellow, purple, and multi-color, so you can either make them match *or* have a red and blue one together and bring ~balance~ to the Force."
Get it from Amazon for $11.88.
See it in action on TikTok here.
This was created by a woman-run small business started by a celebrity stylist.
Promising review: "This was the BEST! I had an outdoor party. All through setup and the party I got to keep my phone and various other things with me without having to do that hand phone/drink/etc. juggling thing. I kept receipts and cash safe in the lock flap pocket. It didn't budge through the hot sweaty setup and party! This thing is awesome! I followed the instruction videos and never had to mess with it again. I can't wait to take this thing running, to do Black Friday shopping, to a game. So many problems solved!" —pineypalm
Get it from Amazon for $39 (available in women's sizes S–L and in six colors).
Saucemoto is a small business you may have seen on Shark Tank!
Promising review: "How did I go so long without one of these??? The Saucemoto was my first 'TikTok Made Me Buy It' purchase, and I have no regrets. It clips easily to my car's vent, and the sauce cups clip in easily so I can dip and drive. No more trying not to dump the sauce by accident while steering with the same hand that's holding the dip cup. It even comes with a dip cup for those places that do the pouches for their sauces rather than the cups. (I'm looking at you, Arby's.) Ya know, you end up squeezing the sauce onto the wrapper that's balanced on your lap, and you end up getting some sauce on your steering wheel. OR you try the whole 'wrapper and sauce on the passenger seat and try to dip while watching the road,' which usually doesn't turn out so great." —Pleasure Pamela
Get set of two from Amazon for $10.99 (available in four pack sizes and three colors).
See it in action on TikTok here.
Promising review: "This planter brings me so much joy every day! It is well crafted and beautifully packaged. I appreciate the extra touches, like the fact it comes with a few extra mirrored tiles and that there are different ways to display it — it comes with a stand and nicely braided hanging rope. Every day my whole living room becomes a party. :) Cannot recommend enough." —Phil
Get it from Amazon for $27.97.
Promising review: "This product was a TikTok recommendation and has not let me down. It comes with three adhesive mounts and sticks well to either tile or glass. The clear screen allows for scrolling or swiping easily. My only critique is how the phone sits inside. I have the iPhone 11 Pro Max, which is a larger phone but it sits low in the chamber and that prevents me from changing between apps as I can't swipe up at the bottom to get back to my home screen. Otherwise it's great!" —Susan Gifford
Get it from Amazon for $14.99+ (clip the coupon on the product page to get 15% off this price; available in six colors).
Check out a TikTok of the twist-off vase in action.
Amaranth Vase Company is a small business that was started to solve the problem of the messiness and inconvenience of caring for a bouquet of flowers.
Promising review: "Most genius vase. The flowers last so much longer, because you can change the water and snip the stems to keep bacteria from growing and killing your flowers. It’s also beautiful as a vase itself, super modern and chic." —Eliezer Labkowsky
Get it from Amazon for $34.99+ (available in two sizes and five colors).
See it in action on TikTok here.
VoChill is an Austin, Texas-based small business started by a husband and wife after not being able to fully enjoy white wine because it warmed up too much in the heat.
Promising review: "This is not only a very nifty gadget for keeping wine cold, but also works great for a chilled cocktail served up that always goes room temp before finishing. It fits all my stemmed glasses, and I have a wide variety." —Allison Grace
Get it from Amazon for $49.95+ (available in two styles and three colors).
The set includes a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. You can use this on all hair types, but reviewers say it works best when used with damp hair!
Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah
Get it from Amazon for $6.99+ (clip the coupon on the product page to get 10% off this price; available in six colors).
See it in action on TikTok here.
Promising review: "I like how this diffuser kind of looks like a mini fireplace. I also like how long the water of this diffuser lasts — I always add my favorite essential oil in it when I go to sleep every night without worrying it will run out of water. I used to have insomnia and it helped me to sleep through the night with my relaxing essential oil scent, and it also worked as a humidifier." —Benny
Get it from Amazon for $32.69+ (available in three colors and styles).
See it in action on TikTok here.
Promising review: "I am truly in love with this clear Cosmetic bag. It’s absolutely perfect and honestly — it’s truly my dream come true of makeup bags. I have search high and low for one until I saw a TikTok of it and was instantly in love! It’s sooooo well made and detailed. It sturdy and big enough to carry all your goodies for a long or short trip!" —Michelle T.
Get it from Calpak for $95 (available in eight colors and three sizes).
Promising review: "I bought this because of someone on TikTok who had purchased this. Extremely convenient and cute! They’re very soft, and I’ve been using mine to hold cash and lip balm. I wish there were more colors!" —Michaela
Get a pack of three from Amazon for $12.99 (available in seven color combinations).
See it in action on TikTok here.
Promising review: "Such a unique flower vase! The vase appears just like in the photo. It definitely brings a nice touch to the my room, adding a splash of color. I have no complaints just compliments <3. I would recommend to those who love cute retro decor." —Stephanie
Get it from Amazon for $28.95.
Promising reviews: "I saw a video of this product on TikTok and knew I had to get it for our kitchen! Makes it a breeze to fill muffin liners!!" —Elisabeth
"I can’t say enough good things about this little tool! It changed my cupcake game forever! No mess and uniform sized cupcakes every time." —Jillip
Get it from Amazon for $10.14+ (available in two colors).
Check it on TikTok here!
Promising review: "I really bought this on an impulse. BUT I do really enjoy it. I prefer dimmer light and especially at night, I don't want my office to feel clinical if I am working or hanging out. It's a nice way to add ambience. I really like how it offers multiple levels of brightness. The neck is flexible as well and helps with getting the right angle! Would be a great night-light!" —Communicaitlyn
Get it from Amazon for $7.99+ (available in two lighting themes and another style).
Promising review: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —caterina
Get a 2-pack from Amazon for $5.50.
These glasses are great for everyone, but especially for people who are bedridden.
Promising review: "I saw these on a couple of TikTok videos and immediately bought them. They are literally the best thing I’ve ever bought. I was scared they would fit over my glasses, but they do just fine. The only disclaimer is that it cuts off your peripheral vision, so you shouldn’t be walking or driving with these. I use them to read, watch tv, and scroll through my social media all while laying down. Such a great buy!" —Kivy
Get them from Amazon for $11.95.
See it in action on TikTok here.
Promising review: "This is a cute and comfortable two-piece set. The fit was as expected, and these pieces could easily be worn for travel or just lounging around the house. They washed up nicely, but I wouldn't recommend putting them in the dryer due to possible shrinkage." —H. Brien
Get it from Amazon for $53.99+ (available in women's sizes S–XL and in 30 colors).
See them in action on TikTok here.
Promising review: "These work great and easy to use. I love that they aren’t bulky like the previous ones I had. A lot of ankle weights slide and would hit my ankle bone, but I can wear these ones while barefoot for barre and position them high enough and they stay out without me having to constantly adjust them. They were a bit on the pricier end, but it was worth it." —NCgirl9
Get a set of two from Amazon for $55+ (available in two weights and eight colors).
The earbuds come in a wireless charging case with up to 14 hours of charge. The earbuds themselves can play for up to four hours on a full charge. You also get different-size silicone tips to make sure these fit your ear perfectly.
Promising review: "I was finally sick of dealing with wires while listening to music at work, so I decided that my goal was to finally purchase wireless earbuds. These had wonderful reviews, so I decided to take the leap. I could not be happier with the earbuds. They are comfortable and stay in place. The connection is perfect, and I just wish I would have bought them sooner." —Dianna V.
Get it from Amazon $23.99+ (clip the coupon on the product page to get $5 off this price; available in five colors).
Promising review: "Yes, I did it. I bought the TikTok blender and don't regret it one bit. I can create any smoothie I want, from fruit to dessert shakes for the kids. So easy to use, charge and clean. It's a must-buy!!!" —Debby from Warren
Get it from Amazon for $32.98 (clip the coupon on the product page to get 8% off this price; available in four colors).
This can be programmed with seven different light settings, seven different calming "wake up" noises, and to start gradually lighting up at 30, 20, or 10 minutes before you wake.
Promising review: "I got this recommendation from TikTok and it really has helped especially with Oregon winters where the sun is not out by the time the alarm rings. It has several peaceful alarm settings and even has night music to put you to sleep. The sunrise with the alarm piano is what I play to wake me up every morning and it is a way better way than to wake up to an annoying phone alarm." —Amazon Customer
Get it from Amazon for $31.89.
The Fileist is an LA-based woman-owned small business that creates fashionable and functional accessories to make your life easier.
See it in action on TikTok here.
Promising review: "This is the best travel item! This is so convenient for all of your travels! I just went to Mexico with my family for a week, and this was so ideal for bringing all of our hats for lounging in the sun. Highly recommend!" —Amanda Tewes
Get it from The Fileist for $55 (available with either black or gold hardware).
Read more about temperature therapy can help — including how applying heat during the start of a migraine can help relax tense muscle, while cold compresses can have a numbing effect, which may dull pain — at Mayo Clinic. And learn more about how reducing light can lessen migraine pain at Mayo Clinic.
Promising review: "I saw this product on one of Amazon’s must-have TikTok videos, and I knew I had to get it. It was so worth it — even though the price may seem higher compared to other sellers, this is for sure a good investment piece. The quality is top-notch, the strap that goes around your head is comfortable, and, most importantly, the duration of each mode is long enough that it doesn’t interrupt your rest. I work a 12-hour night shift as a nurse, and this technology has helped me get through the night easily. 👍🏽👍🏽👍🏽" —Amazon Customer
Get it from Amazon for $69.99 (clip the coupon on the product page to get 20% off this price; available in three colors).
See it in action on TikTok here.
Stakt is a woman-founded small business!
I first came across this mat while scrolling TikTok and thought it was such a cool idea. Ever since I saw it, it has been on my wishlist. Rolling up a yoga mat can be so challenging sometimes, especially when you're in the middle of the workout and need some extra support on your wrist while in plank. This mat folds up in fourths, so you can give your knees or hands some extra padding. Plus, it's way easier to store flat. It's also two times thicker than the average yoga mat.
Get it from Stakt for $86 (available in three colors).
And it's so easy to use! All you have to do is fill the water reservoir, put your s'mores ingredients on the tray (up to two of them), and heat in the microwave for 30 seconds. The marshmallow and chocolate will heat at the same time — leaving you with one delicious treat.
Promising review: "This is a very cute gadget. I saw this on a TikTok and fell for it lol. I'm glad I did. My kids and I have so much fun making instant s'mores. They're done in about 30-40 seconds with literally no cleanup. The marshmallow doesn't melt over so you basically can just run hot water over it to remove a few crumbs from crackers and be done." —Shawna G.
Get it from Amazon for $12.96.
Viable NYC is a woman-owned, small business based in New York! Plus, 10% of proceeds from this sweatshirt go to suicide prevention and awareness.
This is actually something *I* discovered while scrolling TikTok, and when I saw it, I just knew I HAD to own it. I've loved Princess Diana for years now, and this look is unmatched. It took a minute to get to me (because every sweatshirt is handmade), but it was 100% worth the wait. Ever since this sweatshirt arrived, I basically haven't taken it off my body. (I'm currently wearing while writing this.) It is so perfect. It's soft and comfortable and yet so chic. I paired it with my faux leather shorts to show a more dressed-up look (that I have yet to wear out of the house, but I know I will soon). If you're a fan of Diana, you NEED this sweatshirt. Or check out the other designs in the shop because there are so many other great styles too.
Get it from Viable NYC on Etsy for $53+ (available in men's sizes S–4X and in two styles).
Check out a TikTok of the condiment fork in action.
Promising review: "Great kitchen item. Forks are great to get pickles out of the jar, but if you have kids/lazy people (lol) you know that dirty hands are going into that jar. 😉 This has really prevented that from happening. It comes with two different rings to fit whatever size jar, a stabber holder, and a stabbing stick." —Amazon Customer
Get it from Amazon for $7.45.
Reviews have been edited for length and/or clarity.
Promising review:I have used it overnight and before my makeup, and it works great either way. It makes my lips feel so soft and hydratedPromising review: But when I saw a TikTok about it, I immediately went to Amazon and bought it. This was the BEST decision of my life. t makes the creamiest, best-tasting fruit ice cream ever.Promising reviewimmediately discovered just how relaxing and enjoyable building a set can be. The finished bouquet is sooo cheerful and…gorgeous!Promising reviews:Promising review I washed it several times now, and it’s maintained its elasticity and softness after each washBuzzFeed Shopping writer Emma Lord says:Promising reviewEasy and quick to mix your coffee and milk, pretty handy! Cleaning the cup couldn't be easier with the self stirring functionBuzzFeed Shopping writer Emma Lord says:TBH, I use them as decor every bit as much as I use them to eat.They toggle back and forth between a bunch of different colors, like red, blue, yellow, purple, and multi-color,Promising review:It didn't budge through the hot sweaty setup and party! This thing is awesome! Promising review:Saucemoto was my first 'TikTok Made Me Buy It' purchase, and I have no regrets. It clips easily to my car's vent, and the sauce cups clip in easily so I can dip and driveIt even comes with a dip cup for those places that do the pouches for their sauces rather than the cups. (I'm looking at you, Arby's.)Promising reviewThis planter brings me so much joy every day!Promising review:This product was a TikTok recommendation and has not let me down. Promising reviewPromising review:Promising review:My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternativel. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morningI’ll never go back to a curling ironPromising reviewI used to have insomnia and it helped me to sleep through the night with my relaxing essential oil scent,Promising review:Promising review: Promising review: Promising reviews: Makes it a breeze to fill muffin linerschanged my cupcake game foreverNo mess and uniform sized cupcakes every timePromising review:Promising review:I've been using them for months now and they make applying masks so much easier.Promising review:They are literally the best thing I’ve ever bought.I use them to read, watch tv, and scroll through my social media all while laying down.Promising review:Promising review:A lot of ankle weights slide and would hit my ankle bone, but I can wear these ones while barefoot for barre and position them high enough and they stay out without me having to constantly adjust themPromising review:They are comfortable and stay in place. The connection is perfect, and I just wish I would have bought them sooner.Promising review: Promising review:It has several peaceful alarm settings and even has night music to put you to sleep.Promising review:Promising reviewIt was so worth it — even though the price may seem higher compared to other sellers, this is for sure a good investment piece.Promising reviewPromising review you know that dirty hands are going into that jar. 😉 This has really prevented that from happening